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When we first set out to create a universal timepiece, we focused on functionality. We wanted to make a product that was accessible to the visually impaired, providing an alternative to the intrusive talking watches and fragile, inaccurate tactile watches currently available.
We quickly realized, while talking with people who are visually impaired, that they were as concerned with fashion as they were with function. As we got more feedback from different user groups, we were surprised to find that sighted users were also interested in a timepiece that allowed them the freedom to both see and touch the time.
So in designing our tactile timepiece, we focused on beautiful form and exceptional function, creating an innovative design that maintains a minimalist, modern aesthetic. Staying true to our initial vision, our timepiece accommodates both sighted and visually impaired users equally.
How does our debut timepiece, The Bradley, work? Rather than creating yet another wristwatch that requires the user to look at the face, we’ve come up with a creative alternative, a wrist accessory you can touch to determine the time. By touching the titanium face, you can feel the location of the two small ball-bearings — and you’ll instantly know how much longer you have to endure that boring meeting.
That’s why we don’t call The Bradley a “watch.” We call it a timepiece because you can tell time without actually looking at—or watching—the face.
Since our work revolves around inclusive and socially conscious design, we wanted that core value to come across in our company name. Pronounced e (like the letter), one (like the number), our name eone reflects our desire to serve everyone. Not only are our timepieces fashionable for everyone, they’re functional for everyone, too.
As eone co-founder Amanda Sim says, good design should be inclusive, not exclusive. We want to show the watch market and the world that you don’t have to come up with a complicated techie product to be inclusive. By reimagining the basic wristwatch design, we’re demonstrating that simple products, which are often taken for granted, are important to us all and can account for the diverse needs of everyone.
That’s why we’re eone, designed for everyone.