is named after Bradley Snyder. an ex naval-officer, brad lost his eyesight in an explosion in Afghanistan in 2011.
Bradley competed in and won gold and silver medals in swimming at the 2012 Paralympics in london.
Along with many visually impaired users, Brad has supported and provided invaluable feedback through the development of our timepiece.
i'm going to show people that i'm not going to let this beat me. i'm not going to let blindness build a brick wall around me. i am going to find a way forward.
— brad snyder
for the visually impaired, The Bradley makes day-to-day life possible without drawing attention to their disability.
For sighted users, The Bradley offers a unique and discrete way of telling time— whether you’re in a business meeting, social luncheon, or dark theater.
BECAUSE TELLING TIME SHOULDN'T REQUIRE SIGHT.